Category Archives: cable TV

Behavioral Ad Targeting Snippets of Note

AMC Launching Behavior-Based Ads in Upfront AdAge reports on Rainbow Media’s AMC, introducing behavioral targeting characteristics to its upfront sales via a new measurement system developed with Nielsen: Audience Identity Metric (AIM) is a “new “measurement tool will help advertisers align brands to psychographic categories of AMC viewers. Very interesting, is this online behavior-based media planning influencing TV advertising or media trade hype?
Looks like a German company, NuggAd is picking up where Neural OptiMatch left off with Predictive Real-Time Behavioral Targeting.

Study: VOD Brand Recall Impressive

Anthony Crupi writes about VOD effectiveness…kind of ties into the MTV post. Not sure he entirely gets it but the newly-acquired Nielsen Research’s IAG does:

“Viewers were 68% more likely to recall a spot seen in an on-demand context than they would an ad on linear TV…consumers were 83% more likely to identify the marque after being exposed.”

MTV Ahead of Pack Defeating DVR

New York Times covers “podbusting”…kind of like-hard-coding programming and advertising together.

Dario Spina of MTV says, “That’s the idea here; we want to blur the lines between the commercial breaks and the entertainment content.”

Considering this does make it harder to skip entire commercial breaks via DVR and the new Nielsen c-ratings for commercial viewership (as opposed to the legacy programming-focused approach) makes alot of sense!