All told great sessions held at Hotel Nikko, SF.

Some random observations:

• What short memories marketers have. Total obliviousness to the four other companies that preceded the Behavioral 1.0: Neural Applications, HNC Aptex, Nestor Interactive and Trivida.
• Somebody threw out $775 MM in BT spend this year. Where does this number come from?
• Good session by Brent from Omniture about “antici-pointment.” That is Omniture-speak for the messaging disconnect from ad to click to landing page.
• Where else can you hear the word, “Inchoate” used 3 times? Not at @dtech.
• Eric from 33Across mentioned the need to re-use a la lead gen, users that expressed interest but didn’t follow-through to conversion.
• Frost from Collective/Predictify talking about agencies having their own database of behavioral profiles.
• Budgeting 15% of spend for optimization of campaigns.
• The “Social Media Advertising Pile-On”

Check out OMMA Behavioral Raw blog

MP3s Coming soon…