May want to read on… The IAB announced the 2007 stats. While they are slow in coming, these reports are usually very interesting and full of good insight.
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For 2007, revenues totaled $21.2 bil, exceeding 2006 performance by 26 %, itself the former record year.
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Q4 2007 Internet advertising revenues hit $5.9 billion, representing historic revenues for a single quarter and a 24% increase over the same period in 2006.
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This is the fourth consecutive year and 13th consecutive quarter of record results.
PRICING MODELS
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FY 2007
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FY 2006
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CPM or Impression
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45% ($9,492)
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48% ($8,102)
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Performance Deals
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51% ($10,817)
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47% ($7,933)
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Hybrid
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4% ($897)
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5% ($844)
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Sure is interesting to see performance deals exceeding CPM-based advertising…
