Tip of the Spear Blog: Interview with John Mack about "Not Provided"

Thursday, February 07, 2013

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About

Tip of The Spear Blog features occasional posts from digital media technologist, marketing professor and avid free-marketer Domenico Tassone. Domenico is VP, Analytics & Operations with The Encima Group, a leading post-agency analytics consultancy. He is also Founder & Chief Collaborator with the Viewthrough Measurement Consortium.

Domenico is a digital media veteran, recognized way back in 1993 for an employee suggestion to get top drugstore chain Walgreen's online. In 1994, he co-founded Streams Online Media Development, one of the first dedicated digital agencies in the US. Streams pioneered interactive branding with The Amazing Virtual Subway game, innovated Web analytics with Lilypad and advanced viral marketing with their popular Piercing Mildred game.

Tip of the Spear," refers to the chaotic, dynamic and opportune nexus that is Internet advertising: a turbulent place - not for the feint of heart.

Read on or get in touch!

Tip of the Spear Blog

GA

Thursday, February 07, 2013

Interview with John Mack about "Not Provided"

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