CIMA May 2010 Panel on Analytics

Measuring and Monetizing Digital Media ROI

- How has successful marketing ROI been measured?

- What are the standard measurements of ROI and what tools are available to support the standards?

- Should there be different ROI standards for digital media and offline media?

- Branding campaigns and DR campaigns?

- Differences in metrics associated with display and search vs. video, mobile & social.

- Examples of the best emerging tools for measurement.

- Upcoming changes throughout the next 5 years.

Pictured from Left to Right:  Moderator Cary Goss , Brett Mowry of Digitas, Perianne Grignon of x+1, Domenico Tassone and Andy Stein, both of Sears Holdings - 5/19/10.

Photo by Dan Merlo