Tip of the Spear Blog

Saturday, December 26, 2009

Ghost of Christmas Past

Check out the spec's!

Posted by thedom at 9:39 PM 0 comments

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Labels: BASIC, old school, technology

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About

Tip of The Spear Blog features occasional observations and interesting finds from marketing technologist, business professor and avid free-marketer Domenico Tassone
(@thedom).

Domenico is a digital media veteran that was first recognized way back in 1993 for his employee suggestion - that top drugstore chain Walgreen's get online. In 1994, he co-founded Streams Online Media Development, one of the first dedicated Web agencies in the US; the boutique firm pioneered interactive branding with the Amazing Virtual Subway game, led Web analytics with the seminal Lilypad (featured in Rick Stout's Web Site Stats) and advanced social marketing with their virally popular Piercing Mildred.

Domenico brings an innovation hacking approach to digital marketing and is currently in-house leading digital ad technology strategy and analytics with a national multi-channel retailer. As an Adjunct Professor of Marketing at Loyola University of Chicago, this blog also sometimes serves for class enrichment. He is founder of Chicago Adverlytics.

Tip of the Spear," refers to the chaotic, dynamic and opportune nexus that is Internet advertising: a turbulent place - not for the feint of heart.

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It is not the critic who counts, not the man who points out how the strong man stumbled, or where the doer of deeds could have done better...(More)

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Blog Archive

► 2011 (14)
- ► October (1)
  - Control your Ad Preferences (and Cookies) 2011!
- ► September (1)
  - Recent Privacy & Targeting Coverage
- ► June (3)
- ► May (2)
  - Agency Trading Desk Myths & Memes Debunked (Part I...
  - Digital Media Lesson II – Saying No to Free-riders...
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  - Digital Media Lesson in Shooting One’s Foot (Part ...
- ► March (2)
  - Guest Speakers for Integrated Media Planning!
  - Fear & Loathing in the Ad Technology Stack
- ► February (3)
- ► January (1)
  - Loyola MBA Class - Spring 2011

► 2010 (15)
- ► December (3)
- ► November (1)
  - New for 2011! Standardizing the Definition of View...
- ► October (1)
  - RapLeaf and Privacy
- ► September (1)
  - Control Your Ad Preferences!
- ► August (1)
  - CIMA Analytics Report June-July 2010 FINAL
- ► July (1)
  - Comment on Andy Grove's Bloomberg Opinion
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  - Updated for Analytics Class Resources
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  - CIMA May 2010 Panel on Analytics
  - Interactive media and partipulation
- ► March (2)
  - Early take on Post-impression Viewthrough: Lilypad...
  - Analytics Volunteer/Internship Opportunity
- ► February (1)
  - Microsoft’s Creative Destruction - NYTimes.com
- ► January (1)
  - Web Analytics: Online Marketing Measurement

▼ 2009 (46)
- ▼ December (1)
  - Ghost of Christmas Past
- ► November (1)
  - New Quantcast Group on LinkedIN
- ► October (2)
  - Blast from the Past: Streams Ad in Mother Jones (M...
  - The Influenced: Social Media, Search and the Inter...
- ► September (4)
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- ► May (8)
  - Chicago Analytics?
  - Jimmy Kimmel talking TV Network Smack at Ad Upfron...
- ► April (4)
- ► March (7)
- ► February (4)
- ► January (4)

► 2008 (26)
- ► December (4)
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► 2007 (4)
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► 2006 (12)
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- ► March (1)

Disclaimer

The views and opinions expressed herein are strictly those of Domenico Tassone. All content not explicitly protected by author's copyright are owned by their respective creators.