Tip of the Spear Blog

Sunday, June 03, 2007

BizzBangBuzz by strategic business lawyer, technology attorney, mediator Anthony Cerminaro: How to Solve Intractable Problems

BizzBangBuzz by strategic business lawyer, technology attorney, mediator Anthony Cerminaro: How to Solve Intractable Problems

Posted by thedom at 8:18 AM 0 comments

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About

Tip of The Spear Blog features occasional observations and interesting finds from marketing technologist, business professor and avid free-marketer Domenico Tassone
(@thedom).

Domenico is a digital media veteran that was first recognized way back in 1993 for his employee suggestion - that top drugstore chain Walgreen's get online. In 1994, he co-founded Streams Online Media Development, one of the first dedicated Web agencies in the US; the boutique firm pioneered interactive branding with the Amazing Virtual Subway game, led Web analytics with the seminal Lilypad (featured in Rick Stout's Web Site Stats) and advanced social marketing with their virally popular Piercing Mildred.

Domenico brings an innovation hacking approach to digital marketing and is currently in-house leading digital ad technology strategy and analytics with a national multi-channel retailer. As an Adjunct Professor of Marketing at Loyola University of Chicago, this blog also sometimes serves for class enrichment. He is founder of Chicago Adverlytics.

Tip of the Spear," refers to the chaotic, dynamic and opportune nexus that is Internet advertising: a turbulent place - not for the feint of heart.

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